Football
for all
-
Role: Art Direction // Design // Concept
Football broadcasts have evolved to include crucial team info, real-time analysis, and behind-the-scenes insights. However, deaf viewers have been overlooked.
To address this, we've created a simple, innovative second-screen experience for football clubs' social media: live streaming original commentary in sign language during matches. By placing a phone or tablet in the corner of the TV screen, viewers can see the interpreter in the same spot as on regular broadcasts.
Office:
VMLY&R São Paulo
We created an inventive second-screen experience for football clubs' social accounts:
live streaming original sign language commentary during matches.
Simply put the phone or tablet on the corner of the TV set to have
the commentator at the exact place we are used to see interpreters on television
Streaming original live comments and analysis
in sign language on Facebook, Instagram and Youtube.
“An important step towards inclusion in sports”
“A big win for football beyond the field”
“Deaf fans just had an unique experience”
Recognitions:
Cannes Lions // Mobile // Shortlist
