Itaipava
Beer
-
Role: Art Direction
While competitors are unveiling new beers with richer and more robust flavor profiles, Itaipava is dedicated to preserving its light, refreshing essence — a perfect accompaniment for the Brazilian summer. In this marketing campaign, we've chosen to spotlight the beloved symbol of Brazil's sun-soaked season: the beach kiosk waiter, embodying the spirit of leisure and warmth.
ps: Please turn on the captions in CC
Office:
VMLY&R São Paulo
On a crowded Brazilian beach, your best chance to ask
the kiosk waiter for another beer is through gestures from a distance.
Naming the waiter based on the item they serve:
another typical aspect of Brazilian beach culture.
